Effective Date: 12/10/2012
Last Updated: 10/15/2025
1. Introduction
Welcome to KFE Brake Systems (“Company,” “we,” “our,” or “us”).
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://kfebrakes.com, purchase products, or otherwise engage with our services.
We are committed to protecting your privacy and ensuring your personal information is handled in compliance with applicable laws, including the California Consumer Privacy Act (CCPA) and other U.S. privacy regulations.
2. Information We Collect
We collect personal information that you voluntarily provide to us when you:
- Place an order or make a purchase
- Contact us for support or inquiries
- Subscribe to our mailing list or promotional offers
The personal data we collect may include:
- Full Name
- Billing and Shipping Address
- Phone Number
- Email Address
- IP Address
We do not collect sensitive personal data such as social security numbers, government IDs, or biometric information. In addition to the information you provide, we automatically collect certain information when you use our website. This may include your browser type, operating system, pages you view, and the links you click. We collect this through cookies and similar technologies.
3. How We Use Your Information
We use your information to:
- Process and fulfill your orders
- Communicate with you regarding orders, updates, and support
- Improve our website and services
- Comply with legal or regulatory obligations
- Prevent fraudulent transactions or misuse of our platform
4. Third-Party Services
We use trusted third-party service providers to help us operate efficiently. These include:
- Payment Processors: Amazon Pay, Apple Pay, Google Pay, Klarna, PayPal, and Square
- Analytics Provider: BigCommerce, Google Analytics
These third parties may collect and process your information in accordance with their own privacy policies. We encourage you to review their privacy statements for more details.
5. Cookies and Tracking Technologies
Our website may use cookies, analytics tools, and similar technologies to:
- Improve website functionality and performance
- Understand user behavior and traffic patterns
- Personalize content and marketing
You can manage or disable cookies through your browser settings, but some site features may not function properly if you do so.
6. Data Sharing and Disclosure
We do not sell your personal information.
We may share your information only with:
- Payment processors and shipping carriers (for order fulfillment)
- Service providers who perform functions on our behalf
- Legal authorities when required by law or to protect our rights
- We may share your personal information (such as online identifiers and internet activity) with third-party advertising and analytics partners, like Google, to deliver personalized ads to you on other sites. This is considered 'cross-context behavioral advertising' under California law.
7. Children’s Privacy
We sell products suitable for all ages. However, our website is not directed specifically toward children under 13.
We do not knowingly collect personal data from minors without parental consent. If we learn that we have collected such data, we will delete it promptly.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Our retention criteria are based on the nature of the data, the reason for collection, and legal obligations (e.g., we retain transaction data for 7 years for tax and accounting purposes).
9. Your Privacy Rights (California Residents)
If you are a California resident, you have the right to:
- Request access to or deletion of your personal information
- Opt out of data sharing for advertising purposes
- Receive equal service and price even if you exercise privacy rights
To make a request, please contact us at:
Email: info@kfebrakes.com
Phone: (562) 941-8808
- The Right to Know: Users can request the categories of information, the specific pieces of information, the sources, the business purpose for collection, and the third parties with whom it's shared.
- The Right to Delete: Users have the right to have their data deleted, however there are certain exceptions. To process, and to ship the order.
- The Right to Correct: Users have the right to correct inaccurate personal information.
- The Right to Limit Use of Sensitive Personal Information: Users have this right, and can be provided upon request.
- The Process: We will not discriminate against users who exercise their rights, and the legal response timeframes (45 days, extendable by another 45).
California's "Shine the Light" law (Civil Code Section § 1798.83) permits users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information provided below.
10. Data Security
We use commercially reasonable security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of online transmission or storage is 100% secure.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with a new “Last Updated” date. Continued use of our website after such changes constitutes acceptance of the revised policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
KFE Brake Systems
Email: info@kfebrakes.com
Address: 13112 Barton Road, Whittier, CA 90605
Website: https://www.kfebrakes.com/